Professional Car Sales CRM

“We moved from paper job cards to My Garage CRM and never looked back. MOT reminders and job tracking keep every bay full.”

“Admin time is down by half. Jobs, invoices and customer history are all in one place. Staff picked it up in a single day.”

“Compared with our old system, the diary and MOT CRM in My Garage CRM are miles better. We’re simply more organised.”

“Customers love the reminders and clear invoices. Our repeat business and review scores have both increased.”

“Migration was painless. All customers, vehicles and MOT dates came across accurately. Support team were brilliant.”

“Online booking plugged straight into our website. Now over 40% of bookings come in while we’re closed.”

“The reporting shows exactly where our profit comes from. Labour, parts and MOTs are all broken down properly.”

“Customer portal and SMS updates have cut phone calls massively. Customers know exactly what’s happening with their car.”

“Stock control and purchasing are under control now. Fewer missing parts and much clearer margins.”

“We see real figures for hours sold vs hours paid. It’s changed how we manage staff and plan the diary.”

"Managing our used car stock used to be spreadsheets and chaos. My Garage CRM gives us a live view of every vehicle, its cost and margin in seconds."

"The dealer CRM tracks every enquiry from first call to handover. We close more deals because nothing slips through the gaps any more."

"Sales invoices are professional and go out the same day as handover. Customers comment on how slick the whole process feels."

"Stock management is brilliant. We know exactly what's on the forecourt, what's being prepped and what's sold. No more guessing."

"The lead management pipeline shows every prospect at each stage. Our sales team know exactly who to chase and when."

"Part-exchange valuations are logged against every deal. We can see instantly what we paid, what we sold it for and our actual profit per car."

"We send automated follow-up SMS to every enquiry. Response rates are up and customers appreciate hearing from us quickly."

"Finance proposals used to take an hour to put together. Now we generate a professional proposal with monthly payments in under two minutes."

"The invoicing is flawless. Every sale produces a proper VAT invoice with the vehicle details, sale price and any part-exchange clearly laid out."

"Customer history shows every vehicle they've bought, serviced or enquired about. Our sales calls feel personal because we know their history."

"The daily diary shows test drives, handovers and collection times all in one view. No double bookings, no confusion on the forecourt."

"Stock photos, mileage, service history and notes all attached to each car record. Our team has everything they need without asking anyone."

"Monthly sales reports are generated automatically. Turnover, gross profit and stock turn all visible at a glance without building a single spreadsheet."

"Warranty records are stored against every car sold. When a customer calls with a warranty query, the answer is right there on screen."

"The preparation cost tracker means we know the true cost of every car before we price it up. Our margins have improved every month since we started using it."

"SMS marketing to our existing customers whenever we get new stock in is our best sales tool. Half our cars are reserved before they hit the forecourt."

"The handover checklist built into the CRM makes sure every sale is completed properly. Nothing is missed and every customer leaves happy."

"DVLA checks and HPI history are logged straight against the stock record. Everything is documented and our compliance is completely clean."

"We track every advertising channel in the CRM. We can see exactly which source brings in the most leads and where to focus our budget."

"After-sales care is transformed. Service reminders go out automatically to every customer months after their purchase. Retention is up significantly."

"Managing 80 cars across two sites used to be a nightmare. My Garage CRM gives both sites a single live view of all stock instantly."

"Sale documents, finance agreements and handover certificates are all stored digitally against each deal. Audit trails are perfect and paperwork is gone."

"The CRM reminds us to follow up every enquiry that didn't convert. Our conversion rate from lead to sale has improved 30% in six months."

"We sell both cars and do workshop servicing. Having sales and workshop in one system means customer records are complete from day one."

"Part-exchange stock goes straight onto our forecourt records the moment we take it in. No lag, no lost vehicles and a clear prep cost log from day one."

"The automated MOT reminder sent to every car we've sold has brought back dozens of customers for servicing. It runs itself completely."

"Deposit and balance payment tracking built into each deal means we never lose track of what's been paid and what's outstanding on any sale."

"Test drive bookings go straight into the diary. The customer gets a confirmation SMS automatically and we've had zero no-shows since we started using it."

"The valuation tool helps us price stock consistently. Every car is assessed against real market data and we're not underselling any more."

"Our salespeople log every customer interaction in the CRM. When a customer comes back in, whoever serves them knows exactly where the last conversation left off."

"Email campaigns to our customer database whenever we get desirable stock in fill our appointment book before the car is even detailed and ready."

"The profit per unit report is the one our directors look at every Monday morning. Clear, accurate and broken down exactly as we need it."

"Customer finance applications are tracked in the CRM from submission to approval. Our finance penetration rate has increased significantly since we started logging it."

"Every car on the forecourt has a complete history log in the system — what we paid, prep costs, photos, MOT and when it was listed. Total visibility."

"We were using three different systems before. My Garage CRM replaced all of them. Stock, CRM and invoicing all in one place makes running the business so much easier."

"The customer satisfaction follow-up SMS sent a week after handover has generated more five-star reviews for us than anything else we've tried."

"SORN, tax and insurance renewal dates are all flagged automatically for every vehicle in stock. Compliance has never been easier to manage."

"The aged stock report flags any car that's been with us over 60 days. We review and reprice them immediately and our stock turn has improved every quarter."

"The AI phone system takes enquiry calls when we're with customers on the forecourt. Every lead is captured and we call them back the same day."

"Sale invoices with payment links mean customers can pay their balance before collection. It's reduced delays on handover day completely."

"Every salesperson has a live target dashboard showing deals done, margin achieved and enquiries in the pipeline. Performance has improved across the whole team."

"Customer wish lists in the CRM mean when the right car comes in we can match it to a waiting buyer immediately. Several cars sell before they're even advertised."

"We switched from a very expensive dealer management system. My Garage CRM does everything we actually need at a fraction of the cost. Wish we'd moved sooner."

"The vehicle description and spec sheet generator saves our team an hour per car. Consistent, professional adverts go live much faster than before."

"Running a franchised dealership alongside an independent forecourt from one CRM keeps everything clean. No duplicate records, no confusion."

"The optional extras and add-on tracker on each deal means we capture paint protection, mats and gap insurance every time without forgetting anything."

"The buying tool logs every vehicle we consider at auction. We track what we bid, what it sold for and build up a real picture of market prices over time."

"Automated birthday and anniversary messages to our customer base keep us front of mind. Several customers have come back for their next car after receiving one."

"The live stock valuation report updates us weekly on market movement. We can price competitively and protect our margin at the same time."

"Every customer who enquires online is automatically added to the CRM with their vehicle interest logged. Our salespeople pick up a warm lead, not a cold one."

"The stocking plan report shows us exactly how much capital is tied up in each vehicle. We make smarter buying decisions now and our return on investment is up."

"New car appraisals are logged in under two minutes on a tablet on the forecourt. The customer sees the valuation instantly and the deal moves forward faster."

"The daily sales activity report lands in my inbox every morning. I can see exactly what every salesperson did the day before without asking anyone."

"Sending a personalised video message through the CRM when a customer enquires online has transformed our response rate. Leads convert much faster now."

"The forecourt display boards pull live data from the CRM. Prices, mileage and spec are always accurate without anyone updating them manually."

"The outstanding balance report flags every customer with a deposit paid but no completed sale. Nothing gets forgotten and every deal gets closed."

"We track every source of every sale in the CRM. Within three months we knew exactly which advertising was working and cut the spend on everything that wasn't."

"The part-exchange pipeline is brilliant. We can see every PX we've taken in, its prep status and estimated sale date all on one screen."

"The CRM integrates with our phone system so every call is logged against the customer record automatically. Our follow-up process is completely watertight."

"The multi-vehicle deal feature lets us log swaps and part-exchange chains cleanly. Complex deals that used to take hours of paperwork are done in minutes."

"Automated SMS reminders go to every customer three days before their booking. Test drive no-shows have dropped to almost zero since we switched on that feature."

"The stock age alarm flags any car over 45 days old in red on the dashboard. We reprice and remarket faster now and our average days to sell has halved."

"The CRM handles our whole after-sales journey automatically. Service reminder, MOT reminder, annual check-in. Customers feel looked after and keep coming back."

"Finance settlement figures and outstanding finance checks are logged against every part-exchange. We've never had a problem with outstanding finance since."

"The vehicle photo uploader means our sales team photograph and list a car in under ten minutes. Stock goes live online the same afternoon it arrives."

"The CRM shortlists cars from our stock that match each customer's requirements. Our salespeople always show the right cars to the right buyers."

"End of month accounts used to take two days. The VAT and sales reports export in the exact format our accountant needs. It takes about twenty minutes now."

"We have 120 cars in stock at any time. The CRM manages every single one without a single car being misplaced, mispriced or missed on our listings."

"The handover document generated by the CRM is professional and thorough. Every customer leaves with a proper pack and we have a digital copy stored permanently."

"The lost deal analysis report shows us why customers didn't buy. We identified a recurring pricing objection and fixed it. Conversions improved immediately."

"We use the CRM to manage our dealer warranty claims. Every claim is logged, tracked and closed with a full audit trail. Disputes with warranties are gone."

"The online enquiry form feeds directly into the CRM lead pipeline. By the time a customer walks in we already know their budget, requirements and preferred vehicles."

"The CRM price match tool alerts us when a competitor lists a similar car cheaper. We can react and adjust within minutes rather than losing the sale."

"Every vehicle purchase at auction is photographed and logged in the CRM on the same day. The car is in our stock system before it even arrives at the site."

"The customer database segmentation is excellent. We can target SUV buyers, budget buyers and prestige buyers with completely different campaigns in minutes."

"Forecourt vehicle location tags in the CRM mean any member of staff can find any car on the site in seconds. We've saved hours every single week."

"The repeat customer flag in the CRM means we always know when a loyal buyer walks through the door. We treat them differently and they notice."

"The vehicle recall alert built into the system flags any stock affected by an DVSA safety recall automatically. Our compliance risk has reduced to zero."

"Deposit invoices, sale invoices and receipt confirmations are all generated automatically at each stage of the deal. Admin for our team is minimal now."

"The forecourt performance dashboard is the first thing I look at every morning. Stock levels, enquiries yesterday, deals in progress — everything in one view."

"The AI phone system answers calls when our sales team are with customers on the forecourt. Every enquiry is captured and logged before we even call them back."

"The CRM generates our window stickers automatically from the stock record. Consistent, professional and always up to date. No more handwritten prices."

"The margin calculator on each deal includes purchase price, prep costs, warranty and any finance commission. We know our true profit on every single car."

"The customer vehicle history tool shows every car a buyer has ever purchased or serviced with us. It makes every interaction feel personal and builds real loyalty."

"The CRM flags every customer whose finance deal ends in the next 90 days. We contact them proactively and regularly sell them their next car before they look elsewhere."

"Live chat enquiries from our website feed straight into the CRM as leads. The response time from enquiry to salesperson follow-up is under five minutes now."

"Having sales, workshop and parts all linked in one CRM means a car sold to a customer three years ago can be traced through every service visit since. Invaluable."

"The weekly performance email sent to all managers automatically saves us a two-hour meeting every Monday. Everyone arrives already knowing the numbers."

"My Garage CRM is the first system we've used that actually fits how a car dealer works. It was built by people who understand the business, and it shows."

"We trialled four CRM systems before choosing My Garage CRM. Nothing else came close for dealer-specific features, ease of use and value for money."

"The CRM automatically sends a review request SMS three days after every handover. Our Google rating has gone from 4.2 to 4.9 in five months without us doing anything."

"We track every single cost attached to a car from purchase to sale. Prep, valet, MOT, tyres — all logged. Our true margin figure is now completely accurate."

"The enquiry source tracker proved that our Instagram ads were generating three times the leads of our AutoTrader spend. We rebalanced the budget immediately."

"The CRM generates a professional buyers pack for every sale — invoice, warranty document, handover checklist and service history all in one PDF. Customers love it."

"We run a busy aftersales department alongside our sales forecourt. Having workshop jobs and car sales in one system means customer records are always complete."

"The customer wish list feature is something we use every single day. When a car matching a buyer's spec comes in, they get an SMS within the hour."

"The finance comparison tool lets us show customers side by side options from multiple lenders instantly. It speeds up the finance conversation enormously."

"The two-minute daily digest SMS to my mobile tells me exactly how many enquiries, test drives and deals we've had. I can manage the business from anywhere."

"Stock photos are resized, watermarked and exported to our website and AutoTrader listing automatically from the CRM. Listing a new car takes ten minutes now."

"The end of day report shows every customer interaction that happened across the whole team. Nothing is missed and accountability across the sales floor is much higher."

"The pre-delivery inspection checklist built into each deal means every car is checked against the same standard before handover. Customer complaints have dropped."

"The CRM flags when a customer's current car is approaching its next MOT date. We reach out with a part-exchange offer at exactly the right moment every time."

"Our salespeople use the mobile app on the forecourt to pull up any car's details, history and margin instantly. They can answer any customer question without going inside."

"The vehicle description AI tool writes a professional advert for every car from the spec sheet. Consistent quality across all our listings with no effort from the team."

"The trade-in tool gives us a consistent appraisal process every time. No more inconsistent valuations between salespeople — everyone works from the same figures."

"The CRM tracks every upsell opportunity on each deal — warranty, GAP insurance, finance, accessories. Our add-on revenue per car has increased by over 40%."

"Every member of the sales team has individual targets set in the CRM with live progress tracking. Team motivation and performance has improved noticeably."

"The automatic stock feed pushes every car to our website and AutoTrader the moment we add it to the CRM. We've completely eliminated manual listing duplication."

"The CRM shows days in stock, cost of capital and margin erosion on every car. It forces us to make the right pricing and remarketing decisions before it's too late."

"The customer birthday SMS campaign has generated more goodwill and return visits than any paid advertising we've run. Simple, personal and completely automated."

"The bulk price update tool lets us adjust our entire stock pricing in one go when the market moves. What used to take half a day now takes five minutes."

"New starters are up and running on the CRM in a morning. The interface is so intuitive that training time has more than halved compared to our previous system."

"The CRM sends an automatic SMS to every unsold enquiry after seven days. Several customers have come back and bought after receiving that follow-up message."

"The deal profitability league table ranks every salesperson by gross margin not just units sold. It has completely changed how our team approaches each deal."

"The reserved vehicle status in the CRM prevents any car being shown or promised to two customers at once. We've had zero double-sale incidents since switching."

"The CRM warranty expiry alerts mean we contact every customer before their warranty runs out with a renewal offer. It is pure profit with no extra effort."

"The daily task list generated by the CRM means every salesperson starts the day knowing exactly who to call, who to chase and what deals need progressing."

"The key tracker in the CRM logs exactly where every set of keys is. We've completely eliminated the embarrassment of not being able to find a car for a test drive."

"The CRM links directly to our workshop so every sold car booked in for a service is flagged to the sales team as a future part-exchange opportunity automatically."

"The CRM price history on each vehicle shows every price change we've made. When a customer asks why the price changed we have the full audit trail instantly."

"The profitability report by vehicle category shows us exactly which type of car makes us the most money. Our buying strategy has changed completely as a result."

"The integrated SMS and email marketing means we can run a coordinated campaign across both channels from one screen. Our response rates have nearly doubled."

"The monthly buyer report shows exactly which customers are statistically due to change their car. We contact them proactively and the timing is usually perfect."

"Every vehicle in stock has a QR code generated by the CRM. Customers scan it on the forecourt and get the full spec, history and finance options on their phone instantly."

"The CRM notifies us automatically when an online enquiry hasn't been followed up within two hours. Response times are up and we're losing far fewer leads."

"The year-end sales report gives us everything our accountant needs — total sales, VAT collected, cost of goods and gross profit — formatted and ready to submit."

"The vehicle comparison report lets customers see two or three cars side by side on a tablet during the sales conversation. It speeds up decisions and closes deals faster."

"The service plan upsell tracker built into each deal has increased our service plan take-up rate from 18% to over 50% since we started using the prompts."

"The CRM manages our entire consignment stock alongside our own. Separate ownership, separate margin tracking and separate settlements — all in one system."

"My Garage CRM is genuinely built for car dealers. Every feature makes sense for how our business works. It is by far the best system we have ever used."

"The stock turn report shows us exactly how long each category of car takes to sell. We've completely restructured our buying based on what this data told us."

"The personal number plate tracker in the CRM means we never lose track of cherished plates held on retention certificates. Every one is logged against the right customer."

"The new stock alert email goes to our 2,000 strongest past customers the moment we add a desirable car. We regularly sell it before it goes live on AutoTrader."

"The lead scoring in the CRM ranks every enquiry by likelihood to buy based on behaviour. Our team focuses on the hottest leads first and conversion has soared."

"The entire buying, prepping, listing and selling process is managed through one system. My Garage CRM has given us complete control of the business from end to end."

"The automated post-sale satisfaction survey gives us honest feedback from every customer within a week of purchase. We've improved our process based on what they tell us."

"The part-exchange profit report shows us exactly how much we made or lost on every PX we've ever taken. Our negotiation on trade-ins is sharper because of it."

"We sell 200 cars a month across two sites. My Garage CRM handles the volume effortlessly. Performance has never dropped and the system has never let us down."

"The AI phone answering picks up every call we miss on the forecourt, takes the enquiry details and logs it straight into the CRM as a lead. Not one call is ever wasted."

"We've tried every major dealer CRM on the market over 20 years in the trade. My Garage CRM is the first one that actually works the way a car dealer thinks. Outstanding."