"SMS campaigns through My Garage CRM fill our ramp slots every week. Targeting the right customers with the right offer has transformed our marketing completely."
Garage CRM Built for UK Independent Mechanics
Customer Database, SMS Reminders, MOT Recall & Vehicle History — All in One System
My Garage CRM is the customer relationship system built specifically for UK garages. Every job, MOT, invoice and message logged against the vehicle record. Automated reminders bring repeat business back without manual chasing. Trusted by 1,500+ UK garages. 28-day free trial, no credit card required.
No credit card required · Cancel any time · Live in under a day
What changes when you put your customers in a proper CRM
A garage CRM does one main job: it stops you losing customers you've already earned. The numbers below are typical results from UK garages who switched from a spreadsheet or paper diary to My Garage CRM within the first 90 days.
Your customer CRM, connected to your whole workshop
17 modules in one connected system. Every job, message and transaction flows back to the customer record automatically — no double-entry, no gaps. You don't need bolt-ons or separate tools for invoicing, parts, MOTs, staff or recovery work.
Diary
Drag-and-drop bookings with bay and technician allocation
Recoveries
Roadside recovery jobs with their own workflow and driver role
Jobs
Digital job cards with parts, labour, photos and live status
Invoices
VAT-compliant invoices in one click from any completed job
Estimates
Photo-evidence estimates with one-tap digital approval
Customers
Full CRM with vehicles, history, lifetime value and notes
Parts
Stock control with low-level alerts and supplier orders
Products
Retail product sales tracked alongside workshop services
Purchase Orders
Supplier ordering with full audit trail and delivery checks
MOT Checker
DVLA lookup by reg — full vehicle data and MOT history
MOTs
Multi-stage SMS and email reminders with fail-to-repair flow
Car Sales
Vehicle stock, leads and finance deals for garages selling cars
Staff
Staff database with role-based logins and per-module access
Staff Rota
Rotas, holidays, sickness and hours-sold-vs-paid tracking
Reports
Revenue, profit, KPIs and customer retention dashboards
Outbound Calls
Logged outbound calls attached to the customer record
Call History
Inbound and outbound call log per customer file
Plus the Customise Menu setting — hide any modules you don't use, switch them back on any time.
The CRM features UK garages actually need
Not a generic CRM bolted onto a workshop tool. Built from the ground up around how a UK independent garage really works — vehicles linked to owners linked to job history linked to reminders linked to invoices.
Full customer and vehicle history in one searchable record
Every customer profile holds their vehicles, full service history, MOT dates, invoices, messages, payments and notes. Search by registration, name or phone and the file opens in seconds. New staff have the full picture before the customer reaches the desk.
- Multi-vehicle households and fleet accounts
- Lifetime value and last-visit visible at a glance
- Customer notes shared across the whole team
- Safety advisory flags surface on returning vehicles
Automated SMS and email comms that customers actually read
Booking confirmations, "your car is ready" messages, payment links, satisfaction surveys and review requests — all sent automatically from the customer record. Every message logged against the file so you've got a full conversation history per vehicle.
- Booking and reminder SMS with two-stage confirmation
- "Car ready" notifications with one-tap payment link
- Post-job review requests to lift your Google rating
- GDPR-compliant consent and opt-out tracking built in
MOT and service recall that runs on autopilot
Every MOT date and service interval captured on the vehicle record. Multi-stage reminders fire at 28, 14 and 7 days — first SMS, then email, then a final nudge. The biggest source of recovered repeat business in any UK garage.
- Multi-stage SMS & email reminder sequence
- Service anniversary triggers based on last-visit date
- Failed MOTs convert directly to repair bookings
- Reminder timing fully customisable per garage
Segmentation and win-back campaigns at the click of a button
Filter your database by vehicle age, last visit, service type or lifetime value, then send a targeted SMS or email campaign in minutes. Recover lapsed customers, fill quiet weeks, push seasonal offers. The marketing layer a paper diary can never give you.
- Pre-built segments: lapsed, top spenders, MOT-only, fleet
- Custom filters across any data field on the record
- Bulk SMS send with delivery and response tracking
- Loyalty triggers reward customers automatically
AI Mechanic Assistant — diagnostic help built into the job card
Built-in AI that helps your technicians identify vehicle faults, suggest repair procedures and surface technical guidance — without leaving the job card. Included from the Starter plan on every account, no per-query cost and no extra subscription.
- Fault diagnosis from a plain-English symptom description
- Suggested repair procedures and step order
- Technical guidance on tricky models and unusual jobs
- Apprentices get up to speed faster, senior techs work quicker
Try the full CRM on your own customers for 28 days
Import your customer database, fire up the reminders, send a win-back campaign. No card, no contract, full access.
Start Free 28-Day TrialAn AI receptionist that builds your CRM 24/7
Customers ring your real UK landline. The AI answers around the clock, quotes prices, checks your diary, books the slot and adds the customer to your CRM — completely hands-free. The receptionist you can't afford to hire, working every night and every weekend.
- 1 Customer rings your real UK landline Choose from 30+ area codes — London 020, Manchester 0161, Birmingham 0121, Glasgow 0141, Edinburgh 0131, Liverpool 0151, Cardiff 029, and more. Real landlines, not VoIP redirects.
- 2 AI greets them with your custom greeting "Welcome to Smith's Garage Macclesfield — how can I help?" Your wording, your voice. Departments supported, so "Can I speak to Accounts?" routes to the right number.
- 3 AI quotes the price for the service Pulled from your enabled services list — MOT, full service, interim service, fault diagnostic, repairs. Set any service to £0 for "price on enquiry" if you'd rather quote yourself.
- 4 AI checks your diary and books the slot Finds an open ramp, confirms the date and time with the caller, and saves the booking. Completely hands-free — you don't lift a finger or even see the call come in.
- 5 Customer lands in your CRM. Summary email to you. New customer record created automatically with their vehicle attached. Booking visible in your diary by the time you check it. Email summary lands with the call transcript and the action taken.
4.9 / 5 from 1,500+ UK independent garages
Real reviews from real workshops — focused on what changed when they put their customer database, comms and reminders into one connected CRM.
"A win-back campaign brought in nearly £3,000 of bookings in one month. Identifying and targeting lapsed customers through the database took minutes to set up."
"Customer search by reg, name or phone pulls the full record in seconds. No more digging through spreadsheets or paper job cards at the end of a busy day."
"Customer portal and SMS updates have cut phone calls massively. Customers know exactly what's happening with their car."
"MOT reminders go out automatically and the diary fills itself. We've stopped losing customers to competitors because we now follow up at the right time."
"Service anniversary reminders bring customers back like clockwork every year. Retention runs on autopilot and repeat bookings have increased month after month."
Transparent pricing. No setup costs.
Every plan includes the full 28-day free trial and the complete customer CRM. No credit card required. Cancel any time. Monthly billing — you're never locked in.
- Full customer & vehicle CRM
- MOT Checker & reminders
- Job booking system
- Estimates & invoicing
- Email customer comms
- Diary calendar
- Basic reporting
- UK-based support included
- Everything in Starter, plus:
- SMS reminders & campaigns
- Parts sales & inventory
- Staff systems & rotas
- Purchase orders
- Advanced reporting & analytics
- Customer segmentation
- Everything in Professional, plus:
- Automated marketing tools
- Car sales module
- API access
- Priority support & training
- Financial dashboard
- On-demand backup & restore
All plans · No setup cost · No long-term contract · Cancel any time
Add Garage Line AI receptionist + UK landline to any plan from £14.99/month · Stripe payments at 1.5% per transaction
Put your customer database to work, with zero risk.
28 days, no credit card needed, full feature access from day one. Import your customer list, fire up the MOT reminders, send your first win-back campaign and watch the diary fill. If it doesn't work for your workshop, walk away — you don't owe us anything.
Start Free 28-Day Trial- 28-day free trial — full CRM access
- No credit card required to start
- No setup fee · No onboarding charge
- Monthly billing — cancel any time
- UK-based support team, real humans
- UK-hosted data, GDPR-compliant
- Free data migration from your old system
- You own your customer data — exportable any time
Straight answers, no marketing
What's the difference between this and a generic CRM like HubSpot or Salesforce?
Generic CRMs are built around contacts and deals — they have no concept of vehicles, MOT dates, job cards, parts or the trade workflow. You'd spend weeks customising one to fit a garage, and you still wouldn't get DVSA-compliant MOT recording or automated MOT recall. My Garage CRM is built from the ground up around the way a UK independent garage actually runs: customers own vehicles, vehicles have jobs, jobs have parts and labour, every record links to the customer file automatically.
Is this a real CRM or just job tracking with a customer list?
A real CRM. Every customer record holds vehicles, full service history, MOT dates, invoices, every message ever sent, lifetime value, notes, fleet accounts, GDPR consent and marketing permissions. You can segment, filter, run campaigns and trigger automated comms from the database. It's the customer side of the business properly looked after — not a glorified job sheet.
How do the automated SMS and email reminders actually work?
You set the rules once — for example "28 days before MOT, send SMS template A; if no booking after 14 days, send template B; if still no booking after 7 days, send email." Then it runs forever in the background. Same for service intervals, satisfaction surveys, payment chase, review requests. You only ever look at it again to tweak the timing or wording.
Will it import customer history from my current system or spreadsheets?
Yes — our UK migration team brings across customers, vehicles, MOT dates and the key job history in a single afternoon. Most garages move 500–2,000 customer records this way. Migration is included on every plan, not a paid extra. Whatever you've got now — TechMan, Autowork, Garage Hive, Excel, paper — we can pull it in.
Does it integrate with my website for online booking?
Yes. We give you an online booking widget you embed in your website with a single line of code. Customers pick a slot, leave their reg and contact details and the booking lands in your diary with the vehicle record created automatically. Around 40% of bookings come in outside your opening hours once it's live.
Can customers book and pay themselves?
Yes — the customer portal lets customers view their service history, approve estimates, book follow-up work and pay invoices, all from their phone. Reduces inbound calls by around 40%. The portal is included on all plans.
Is my customer data UK-hosted and GDPR-compliant?
Yes — all data sits on UK cloud infrastructure, encrypted in transit and at rest. The system handles GDPR consent capture, retention rules and marketing opt-outs automatically. You own your customer data and can export the lot at any time. We never use your business data for any third-party purpose.
What does it cost after the free trial?
£139/month for Starter (3 staff, 250 customers), £265/month for Professional (10 staff, 500 customers, includes SMS reminders), or £365/month for Enterprise (unlimited, includes automated marketing). No setup costs, no per-module add-ons, no long-term contract. Cancel any time.
How does the Garage Line AI receptionist actually work?
You pick a UK landline number — 30+ area codes available including London 020, Manchester 0161, Birmingham 0121, Glasgow 0141, Edinburgh 0131, Liverpool 0151 and Cardiff 029. You write the AI greeting in your own words. You enable the services you offer and set the prices. Then you go live.
When a customer calls, the AI answers 24/7, quotes prices from your list, checks your diary, books the slot, and saves the customer to your CRM with their vehicle attached. You receive an email summary after every call with the conversation details and the booking that was made. Available on any plan from £14.99/month with 2,000 inbound minutes included.
Can I turn off modules I don't need?
Yes. The Customise Menu setting lets you hide any of the 17 modules from your team's left navigation. If you don't do roadside recovery work, hide Recoveries. If you don't sell cars, hide Car Sales. If you're not using purchase orders yet, hide that too.
Nothing is deleted — you can switch any module back on at any time, and your data stays exactly where it is. Your team sees only the modules they actually use, so the system stays simple as you grow into it.
What payment fees do I pay when customers pay through the system?
1.5% per transaction plus standard Stripe processing fees. No monthly fee on top of your My Garage CRM subscription. Funds go directly to your bank account — they're never held in a separate wallet or delayed in a third-party balance.
Stripe Connect is set up in a few minutes during onboarding. Once connected, you can send payment links to customers by SMS straight from any invoice or job card. Most garages have customers paying before they collect the car within the first week of going live.
Stop losing customers you've already earned
Put your customer database, comms and reminders in one connected CRM. 28 days free, no card, no contract.
1,500+ UK garages already running on My Garage CRM