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👥 Customer Activity Report
Customer Reports
Service frequency and customer engagement analysis
Report Generated: 2025-07-10 22:45:48 UTC | User: Dad-Link | Period: Last 12 Months
Total Active Customers
1,247
892 returning, 355 new this year
↗ +18.3% vs last year
New Customers
355
47 acquired this month
↗ +23.8% vs last year
Returning Customers
892
71.5% retention rate
↗ +5.2% vs last year
At-Risk Customers
184
No activity >6 months
↗ +12.8% needs attention
Customer Segments by Value & Frequency
VIP Customers
8.5%
106 customers | £500+ avg spend
Regular Customers
42.3%
527 customers | 4+ visits/year
Occasional Customers
34.6%
432 customers | 2-3 visits/year
New Customers
14.6%
182 customers | <1 year history
Customer Activity Details
Detailed customer engagement and service history analysis
| Customer Name | Phone | Segment | Total Visits | Last Visit | Total Spent | Avg Visit Value | Primary Vehicle | Activity Level | Preferred Services | |
|---|---|---|---|---|---|---|---|---|---|---|
| Sarah Johnson | sarah.johnson@email.com | 07789 123456 | VIP | 18 | 2025-07-08 | £2,847.50 | £158.19 | 2019 BMW 3 Series |
|
Service, MOT, Repairs |
| Michael Thompson | m.thompson@company.co.uk | 07890 234567 | VIP | 22 | 2025-07-05 | £3,245.80 | £147.54 | 2020 Audi A4 |
|
Premium Service, Diagnostics |
| David Clark | david.clark@gmail.com | 07901 345678 | VIP | 15 | 2025-07-02 | £2,156.75 | £143.78 | 2018 Mercedes C-Class |
|
Service, MOT, Body Work |
| Emma Wilson | emma.wilson@hotmail.com | 07912 456789 | Regular | 12 | 2025-07-09 | £1,456.20 | £121.35 | 2017 Ford Focus |
|
Service, MOT |
| James Wilson | james.wilson@outlook.com | 07923 567890 | Regular | 9 | 2025-06-28 | £1,234.50 | £137.17 | 2016 Volkswagen Golf |
|
Service, Repairs |
| Lisa Garcia | l.garcia@email.co.uk | 07934 678901 | Regular | 11 | 2025-07-01 | £1,567.80 | £142.53 | 2018 Nissan Qashqai |
|
Service, MOT, Tyres |
| Robert Lee | robert.lee@gmail.com | 07945 789012 | Regular | 8 | 2025-07-10 | £1,089.40 | £136.18 | 2015 Toyota Corolla |
|
Service, Diagnostics |
| Jennifer Taylor | jen.taylor@yahoo.com | 07956 890123 | Occasional | 5 | 2025-06-15 | £567.90 | £113.58 | 2014 Honda Civic |
|
MOT, Basic Service |
| Andrew Davis | a.davis@btinternet.com | 07967 901234 | Occasional | 6 | 2025-05-22 | £678.45 | £113.08 | 2013 Vauxhall Astra |
|
Service, MOT |
| Catherine Miller | cat.miller@live.com | 07978 012345 | Occasional | 4 | 2025-06-08 | £445.80 | £111.45 | 2012 Peugeot 207 |
|
MOT, Repairs |
| Thomas Anderson | thomas.anderson@gmail.com | 07989 123456 | New | 3 | 2025-07-07 | £456.75 | £152.25 | 2021 Tesla Model 3 |
|
Diagnostics, Service |
| Maria Rodriguez | maria.rodriguez@hotmail.co.uk | 07990 234567 | New | 2 | 2025-07-03 | £287.50 | £143.75 | 2019 Hyundai i30 |
|
Service, Parts |
| Kevin Thompson | kevin.thompson@outlook.com | 07901 345678 | New | 1 | 2025-06-29 | £125.00 | £125.00 | 2020 Kia Sportage |
|
MOT Test |
| Nancy Jackson | nancy.jackson@email.com | 07912 456789 | Inactive | 7 | 2024-12-15 | £967.35 | £138.19 | 2016 Ford Fiesta |
|
Service, MOT |
| Daniel White | dan.white@virgin.net | 07923 567890 | Inactive | 5 | 2024-11-28 | £543.80 | £108.76 | 2015 Renault Clio |
|
Basic Service |
| Amanda Harris | amanda.harris@gmail.com | 07934 678901 | Regular | 10 | 2025-07-06 | £1,345.90 | £134.59 | 2017 Skoda Octavia |
|
Service, MOT, Brakes |
| Christopher Martin | chris.martin@company.com | 07945 789012 | Regular | 13 | 2025-06-24 | £1,678.25 | £129.02 | 2018 Mazda CX-5 |
|
Service, Tyres, MOT |
| Michelle Garcia | michelle.garcia@live.co.uk | 07956 890123 | Occasional | 6 | 2025-05-18 | £734.60 | £122.43 | 2014 Seat Ibiza |
|
MOT, Service |
| Patricia Moore | pat.moore@btconnect.com | 07967 901234 | Regular | 9 | 2025-07-04 | £1,189.45 | £132.16 | 2016 Volvo XC60 |
|
Premium Service, Diagnostics |
| John Smith | john.smith@email.co.uk | 07978 012345 | VIP | 24 | 2025-07-09 | £4,156.80 | £173.20 | 2020 Range Rover Sport |
|
Premium Service, MOT, Repairs |
📊 Customer Behavior Insights
Average Customer Value
£892.45
Annual spend per customer, up 12.3% from last year. VIP customers spend 3.2x more than average.
Customer Retention Rate
71.5%
Customers returning within 12 months. Industry average is 65%. Strong loyalty program impact.
Service Frequency
2.8x
Average visits per year. Regular customers visit 4.2x annually, occasionals 2.1x per year.
Customer Acquisition Cost
£45.60
Average cost to acquire new customer. ROI achieved within 3.2 visits on average.
Churn Risk Indicators
14.8%
Customers at risk of churning (>6 months no contact). Proactive outreach campaigns needed.
Upselling Success Rate
34.6%
Success rate for additional services. Highest with diagnostics leading to repair work.
🔧 Most Popular Services
Annual Service
68%
MOT Test
62%
Brake Service
34%
Tyre Replacement
28%
Diagnostics
19%
📞 Contact Preferences
78%
Prefer Email Updates
22%
SMS Alerts
45%
Phone Calls
56%
Service Reminders
31%
Online Booking
🗺️ Customer Locations
Local (0-5 miles)
523 (42%)
Regional (5-15 miles)
461 (37%)
Extended (15-30 miles)
213 (17%)
Distant (30+ miles)
50 (4%)